Barbasol / Brand Extension 

Women's shaving creams are ridiculously scented.  Not every woman wants to smell like "Luscious Kiwi Splash," but women don't have a no-frills option.

So we took Barbasol, the most basic men's shaving cream, and created a brand extension for the women who can appreciate a simple product from simple men.

Print:

Packaging:

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Insight & Strategy: Jessica Longo & Danforth Hoover, AD: Nicole Smith, CW: Colleen Trachy